Business Promotion through Internet

Today Information Technology, herein after referred in short as IT, is touching all of us.  It is in the peak of its importance.  A country poised to become the super financial power and the most sought after destination of the world, is looking forward on IT to play a major role in fulfilling this dream.  None of us have any doubt on this.  IT will definitely play the major role to take our country ahead of all other countries in the world. 

The very nature of our country of which major population is still in the rural areas, the root level empowerment is absolutely necessary to the desired development.  GMG Web Technologies Pvt. Ltd. aim to play a humble role of integrating the power of Internet for the development of Small and Medium enterprises of this country.  Because, the lions share of GDP is contributed by the entrepreneurs from this segment.  Since it is widely believed that entrepreneurs are the custodian of economy, we cannot neglect the majority of them if we want our country to reach heights.

Most of the entrepreneurs in this segment start their enterprise with limited resources, specifically with their hard earned money.  Most of them also ventures into niche market with their own skills, knowledge or experience.  They generally lack in adequate financial support, human resources, technological know how, managerial skills or even enough time.  Not to mention about the awareness in IT field to utilise its power for their business promotion through Internet.

When we talk about business development, promotion is the key.  We invariably use different media, like print, visual, out door, etc. for promoting our business.  But when we analyse, all these media have their limitations in comparison with the cost of promotion.  They have limitation in terms of budget, reach, life, presentation, market segmentation, etc.  Internet is the media to overcome all these limitations.  Let us also not forget that Internet has a limitation that people can access it through a device suitable for it like a PC, PDA, mobile phones etc.  But this limitation is no more in developed countries and no doubt India will also overcome this limitation very shortly.  In India also computers are affordable, internet connectivity is dead cheap now and even government schools started imparted training on computers from primary classes onwards.  Central as well as State governments are taking active interest in spreading the use of IT across all segments of population.

During a pre-operative survey conducted by the promoters of this company revealed many interesting facts.  Few of them are listed below:

    1.    Almost all entrepreneurs are aware that Internet can help in their development.

    2.    Some of them have attempted to use the power of internet by hosting a website,
           but could not yield expected results.

    3.    Some of them feel that they have been fooled  with false promises offered by
           some of the IT companies.

    4.    Those who have invested on a website have not been advised about the real
           method of online promotion.

    5.    Because of the cost factor, the quality of the website is compromised.
          Entrepreneurs entrust amateur web developers to host their website.  It is
          mainly lack of proper advice regarding a business promotion website and that for
          other general purpose.

    6.    Some of the entrepreneurs and web developers are unaware of the importance
          of qualified traffic to the website.

    7.    Web designers and entrepreneurs equally feel that   attractive look and
          feel (appearance) is the only factor for website quality and popularity.  Most of the
          time the web designers try to satisfy the ego of their clients obviously because
          of business reasons.  But this jeopardizes the very purpose of the website
          for an entrepreneur.

In short, it was very clear that there exists a need for a responsible company to be an IT partner for small and medium enterprises for their business development and hence the birth of GMG Web Technologies Pvt. Ltd.

At GMG Web Technologies Pvt. Ltd., we consider a website of a business enterprise as their primary business development tool.

It is said that about 95.6% of searches on Internet through popular search engines such as Google.com, Yahoo.com and MSN.com etc. are local searches.  But there also exists a fact that people searching on these search engines do not go generally beyond 5 pages of search results, each page carrying 10 listings.  It means, a maximum of 50 websites get exposure to the public.  It also shows that out of millions of websites already present, it is very difficult to secure the top positions, especially for general (popular) key words.  The situation for small and medium enterprises worsens with the mighty organisations spend thousands of dollars to promote their website through search engines.

Given these circumstances, small and medium enterprises are unable to compete for popular search terms.  Here we can use the above figure of 95.6% local searches and the very essence of Internet as an information dissemination medium.  In fact search engines love sites with relevant content (information) and they assign more rank points to such websites.  Along with relevant content, search engines also considers about 100 factors for ranking a website.  There are many invisible factors considered by search engines for their ranking process.  Such intricacies are not known to amateur web developers.  When search engines are the most important qualified traffic providers, can we afford to ignore them for business promotion through internet?

Now the very nature of ranking process and listing limitations, we can not depend search engines alone for qualified traffic to our website.  Understanding this, our company is promoting a business information portal to bridge the gap between discerning consumers and entrepreneurs in Kerala.  It helps enterprises of all size to for their business promotion through internet.  Here I am referring to www.kerala-business-directory.com     This portal also has a mirror available at www.kerala-yellow-pages.com

Search Engines can only accepts websites for their listings.  But the above portal is being promoted as a Local Search Engine on Kerala and it can accept listings of enterprises even without a website.  It is also the most cost effective business promotion tool on Internet in Kerala.  At a very nominal annual charges, any enterprise can get the benefit of IT development in the state.  Please click here to view various reasons for enlistment on www.kerala-business-directory.com.

Click the following link if you would like to know whether your enterprise qualifies for business promotion through internet.

Business Promotion through Internet