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Website & Small Business
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How a website can boost your local business……? |
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| Are you operating a small or medium local business with less than 10 staff, your clientele being mostly local? Like | |
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a real estate agent or Legal firm in Guruvayur • a land developer in Kasargod -- get the jump on competitors • A small restaurant at Thiruvalla -- build a devoted clientele • An Internet café at Ernakulam -- run "Net specials of the week" • a Tour guide at Munnar -- get hired by tourist from other states or country. • a grocery store in Kottayam – get the special advantage over other shops. • An automobile workshop -- attract and support customers. |
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| You
might think that the Net, more specifically your own Web site, offers
few opportunities for businesses with a customer base clustered in
a small geographic area. After all, the Web is "world wide"...
a "global medium."
And you would have been fairly correct, up until recently. But matters have been changing rapidly... More and more, your potential clients are forsaking those heavy Yellow Pages paper books for search engines and directories. It's easy and fast to do a search for your exact requirements like, "architects in Alappuzha" -- and if you don't find one in the town of Alappuzha, widen the search to "Architects in Ernakulam and Kottayam" – Can you do such widening of your search with Yellow Pages! And it's not just the clients. Faster and faster,
local businesses are coming online. They are using
the Net to... |
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build trust and deepen relationships with existing local customers
by providing friendly, personal information about the business, great
content (ex., valuable "do-it-yourself" articles), "web
site only" specials, etc. (but this is only the first and most
obvious step) |
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raise their local profile above that of competitors |
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promote locally and take customers from competitors |
| • | continue
to stay "top-of-mind" and deepen relationships with customers
through an e-zine (and build sales, too -- ex., "Monsoon is fast
reaching, it's time for protective coating for your vehicles."
- OR - "Announcing our Web-site-only-10%-off-your-next-oil-change
coupon") |
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build targeted traffic to find new customers, even add entirely new
income streams (ex., as a chimney sweep, your articles on fire safety
not only endear you to local customers, but will attract global ones
too -- you can monetize this traffic through Google AdSense ads and
affiliate programs, as we will see below) |
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leverage their local expertise and knowledge for global clients, selling
their goods online, even through online auctions. |
| It's
time -- develop a solid Web presence, generate targeted traffic,
build loyalty of customers, get the edge on local
competition, and add new income streams. But website should not be just a website in look and feel. It should be professionally designed with adequate content and maintained. Only a responsible company can provide such a service. Contact us and ensure your presence in the most powerful medium of this era. |
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